Marketing & Sales Collateral
I leveraged the pre-existing brand visuals, encompassing colors, typefaces, logo assets, brand marks, illustrations, patterns, textures, and photography to construct a diverse array of marketing materials. My primary goal was to ensure that these pieces harmonized as a unified set, while simultaneously possessing distinctive and unique aesthetics. The essence of Palomino Park is the fusion of an ideal everyday existence with the ambiance of a tranquil retreat, appealing to all age groups. The brand's identity exudes a sunny, open, and inviting atmosphere, offering an informal yet sophisticated appeal.
Collateral Enclosure
I developed layouts for their collateral with a bright and airy ambiance, infused with rustic elements. My approach aimed to achieve dynamic compositions that evoke the spirit of an upscale summer camp while maintaining an overall sense of sophistication.
Floor Plans
For this property, there were multiple floor plans available. Given the size of the community, it was imperative to establish a clear and distinct visual distinction for each floor plan and site map.
Business Collateral
The business collateral encompassed business cards, letterheads, envelopes, and notecards. These materials exuded a refined yet rustic charm, evoking a sense of nostalgia for the resort lifestyle. I crafted these elements by skillfully integrating the brand's patterns, fonts, branding marks, and color scheme to ensure they formed a unified and cohesive set.
