Cox Business
Art Direction | Typesetting & Layout | Visual Identity
As the Senior Visual Designer at Cox Business, my primary responsibility was to uphold and enhance the brand identity during a significant rebranding effort. This involved creating a wide range of marketing materials and ensuring they aligned seamlessly with the redefined brand guidelines. The following highlights key aspects of my role and contributions to this transformative project
Marketing Materials
I produced a variety of marketing materials, including brochures, presentations, sales tools, playbooks, and product briefs that adhered to the rebranded style. I crafted these materials to not only adhere to design standards but also to effectively convey the core messages and values of the Cox Business brand. Collaborated closely with the marketing and branding teams to understand and implement the updated brand identity guidelines.
Icon and Logo Design
Designed and refined icons and logo lockups, ensuring they reflected the brand's new identity and values. These elements played a crucial role in reinforcing brand recognition and consistency.