Astral Beauty
Art Direction | Visual Design | Promotional Branding
As the Digital Designer at Astral Brands, I maintained brand standards and designed front-end elements and digital assets tailored to the distinct identities of Cosmedix, butterLondon, and Pür Beauty. I crafted desktop and mobile banner advertisements, executed impactful email and digital marketing campaigns, and demonstrated an understanding of each brand's identity. I provide art direction on digital assets to ensure each brand was displayed uniquely to each’s guidelines.
Cosmedix
The essence of the Cosmedix brand was crafted to provide a harmonious blend of gentleness, efficacy, and cruelty-free attributes in skincare solutions for everyone. Infused with a luxurious aura, the brand transcended the boundaries of skin types, ensuring effectiveness for all. Renowned as trailblazers in the realm of clean ingredients, Cosmedix proudly offered a range of products that were not only 100% cruelty-free but also exuded a sense of opulence. Central to their messaging was the art of seamlessly combining carefully curated ingredients and products to yield skincare results that are both visible and evoke a profound sense of well-being.
butter LONDON
The butter LONDON brand is dedicated to crafting imaginative nail and beauty products infused with skin-loving benefits. Committed to upholding their heritage promise, they consistently deliver a delightful array of fun and imaginative nail and beauty products. Every offering from butter LONDON reflects their unwavering commitment to blending creativity with skincare benefits, ensuring a uniquely enjoyable experience with each and every use.
Pür Beauty
PÜR Beauty takes pride in curating skincare-infused products designed to elevate your innate beauty. Their offerings stand as multitasking beauty solutions that not only enhance but also align seamlessly with your lifestyle, emphasizing support without compromise. With a commitment to inclusivity, PÜR Beauty strives to provide high-performance beauty solutions and skincare products catering to individuals of all ages, races, and skin types. Their mission is rooted in the belief that beauty knows no bounds, offering a diverse range of products that cater to the unique needs of every individual.