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Hope Sonam International was a brand new logo identity made for a business consultant/coach. She wanted her identity to incorporate:
-Coachable project teams of 6-10 people
-High business Acumen
-Forward thinking with ability to foresee the value of this program and the role diversity plays in the workplace
-Employee centric
-Progressive thinkers: ability to recognize missing diversity aspects and fulfill them
I achieved this look by combining the 3 principals (of her business) represented by the 3 diamonds and circular shapes to represent the clients/teams. A clean, fresh, and simple design it allowed for a professional yet open feel to her identity.